To the Purple One: A Sexy M.F. in the Afterworld
Mr. Prince Nelson Rogers: Musician, Visionary, Innovator. (O$ Artwork: AKJAM, Image of Prince: Princetagram)
Dear Prince,
We imagine that for the past Earth year, you must have let yourself “go crazy” in “the afterworld”- a place where you “laugh underneath the purple rain” and the “sun shines, day and night”. I hypothesize that it’s a space complete with “purple bananas” and “raspberry berets”. Quite honestly, “I don’t care where we go…. Just take me with you.” (2, 3, 4, 5)
“Some people want to die so they can be free”, but it’s more complicated to appreciate that “life is just a game, we're all just the same.” A few citizens of planet Earth readily perceive this concept clearly, but you enlightened the masses with your bravura. You did not ‘have to be rich or cool’ because we “just want your extra time.” As Springtime dissipates it’s knowing warmth, we come to experience that “sometimes it snows in April.” You compelled us to comprehend that “all good things…. never last”. (1, 6, 7)
Earthlings thank you for proving that the amalgamation of diverse music, style, art, and social consciousness can transcend generations and populations. Thank you for being an Original $cientist.
“Punch a higher floor!” (2)
Yours Truly,
Citizens of Planet Earth
See you later Prince. (Image: Princetagram)
$ing Along (all by prince)
1 Controversy
2 Let’s Go Crazy
3 Purple Rain
4 Raspberry Beret
5 Take Me With You
6 Kiss
7 Sometimes it Snows in April
100% Combed Cotton.
Silk Screen Printed By Hand.
Regular Fit.
Made in New York City.
OWN IT WEAR IT BE IT ™
Hendrix, McQueen and Einstein. The greatest $CIENTISTS in Music, Fashion and Science.
100% Combed Cotton.
Silk Screen Printed By Hand Using Glass Particle Reflective Ink.
Regular Fit. (Shown with yellow jacket in Medium; with brown jacket in Large)
Made in New York City.
OWN IT WEAR IT BE IT ™
$cientist™ Futura Oblique Face T-Shirt
This limited edition t-shirt pays homage to the O$-Original $cientist™, Barbara Kruger.
The American Artist that took the Futura oblique font and made it her own. Barbara creates iconic imagery utilizing bold white text and placing on bright, fire cracker red backgrounds. Today her work provides constant inspiration to so many popular brands around the globe, making her an O$ of the art world.
100% Combed Cotton.
Silk Screen Printed By Hand.
Regular Fit.
Made in New York City.
OWN IT WEAR IT BE IT ™
$cientist™ Futura Oblique T-Shirt
This limited edition t-shirt pays homage to the O$-Original $cientist™, Barbara Kruger.
The American Artist that took the Futura oblique font and made it her own. Barbara creates iconic imagery utilizing bold white text and placing on bright, fire cracker red backgrounds. Today her work provides constant inspiration to so many popular brands around the globe, making her an O$ of the art world.
100% Combed Cotton.
Silk Screen Printed By Hand.
Regular Fit.
Made in New York City.
OWN IT WEAR IT BE IT ™
O$™ = ORIGINAL $CIENTIST.™ A creator and innovator, never an imitator. This limited edition T-Shirt was crafted for those that represent this mantra on the daily.
100% Combed Cotton.
Silk Screen Printed By Hand.
Regular Fit.
Made in New York City.
OWN IT WEAR IT BE IT ™
O$™ = ORIGINAL $CIENTIST.™ A creator and innovator, never an imitator. This limited edition T-Shirt was crafted for those that represent this mantra on the daily.
100% Combed Cotton.
Silk Screen Printed By Hand.
Regular Fit.
Made in New York City.
OWN IT WEAR IT BE IT ™
The $cientist™ T-Shirt represents an individual that embodies creativity. A $cientist™ creates in the lab, office, studio, street, or wherever the circumstances might be.
- *WOMENS STYLE ONLY*
- 100% Combed Cotton.
- 3/4" Length Raglan Sleeves.
- Silk Screen Printed By Hand With Silver Reflective Ink.
- Overlock Hem Finish.
- Classic Fit. True To Size.
- Made in New York City.
OWN IT WEAR IT BE IT ™
The $cientist™ T-Shirt represents an individual that embodies creativity. A $cientist™ creates in the lab, office, studio, street, or wherever the circumstances might be.
- 100% Combed Cotton.
- Silk Screen Printed By Hand.
- Classic Fit, True To Size.
- Made in New York City.
OWN IT WEAR IT BE IT ™
INTRVW WITH A SCIENTIST™
Q&A WITH PROFESSIONALS THAT ARE MAKING A DIFFERENCE IN THE FIELD.
Summer 2026 is the summer of sports. From the Knicks Championship to the World Cup, fans old and new have united in the name of a good time. As it winds down, watch the remaining games according to the science of your brain.
Is there anything more Americana than the perfect pair of jeans? Jeans are integral to the woman next door. From Cindy C’s Pepsi cut-offs to Brooke’s infamous nothing-in-between pair of Calvin’s, our closets are filled with denims for every moment life offers. The wait for the perfect fitting jean took 20 years. On a scientific level, why do we find long and lean aesthetics more appealing? Could it explain our Ozempic frenzy?
Beer is a paradox. Its ingredients flirt with regeneration, while its alcohol content undermines it. It is a pleasure that comes with a cellular price tag.
When the sun stakes its claim on sky and garden alike, our bodies yearn for relief as much as our palates do. The leafy green trifecta of purslane, frisée and chard arrives with all the panache of a seaside cocktail: bright, refreshing and impossibly good for you. Far from mere garnishes, these summer stalwarts carry a payload of cooling, hydrating and protective compounds.
Sea turtles have survived environmental challenges and natural predators for over 100 million years. While they do not experience anxiety in the same way humans do, they do exhibit stress responses influenced by their environment, health, and even their gut microbiome. The connection between the gut-brain axis and resilience offers fascinating insights into how these ancient mariners navigate their world. They are quite inspiring.
Beyond cortisol and serotonin, several lesser-known biomarkers play a role in emotional regulation, stress response, and cognitive function. BDNF and GSH you probably have heard of due to the ever-pervasive supplement industry. But three here are widely unknown to the general public. The people who can greatly benefit from regulating them.
Pitta-dominant individuals often exhibit heightened HPA (hypothalamic-pituitary-adrenal) axis activity, leading to increased levels of cortisol and norepinephrine, hormones the research and supplement community harp on as responsible for stress response and alertness. It is true to an extent. But there are innumerable other molecules and pathways responsible for our biggest wellness concerns.
This Summer, every ray is a statement piece. As the sun lingers into sultry evenings, nature whispers secrets of transformation- inviting you to radiate with luminous skin and an enlightened inner glow. Ruled by Pitta- the dosha of heat, metabolism, and digestive fire- this season beckons you to embrace a metamorphosis that effortlessly marries cutting-edge science with time-honored tradition.
Forget astrological compatibility. The future of love and friendship isn’t written in the stars- it’s rooted in something far more grounded. Doshas, the Ayurvedic blueprint of personal energy, dictate everything from how we sleep to how we eat. And when it comes to relationships, that kind of insight may prove more valuable than knowing someone’s rising sign.
Transformation is often mistaken for reinvention, for shedding old identities in favor of something strikingly new. But Ayurveda teaches us something entirely different- that transformation is a return. A refinement. A quiet but deliberate step back to what was always there.
Efforts to become a better version of oneself is increasingly gaining active attention. If the Tik-Tokkers are doing it, it must be a thing right. Diets, exercises, and supplements still play a fundamental role in how we perceive transformation into so-called better people. Why is so many people unhappy with what they chose to become?
Finding the so-called Right One takes more than a swipe and a list of objectives. No love story is as epic as Ram and Sita’s. Not every couple is as swoon-worthy as Paul Newman and Joanne Woodward. Dali and Gala remain surreal status symbols- dream couple, indeed. Have you become lethargic about love? From soulmate to twin flame, we either complement each other or are a Mary-Kate and Ashley oddity. Both really depend on one word.
These are some of the all-time favorite things that our Editor-in-Chief and Founder love. Dr. Kuver has tested these products for years and has come to love them. She also likes these businesses for their personableness.
Science says money buys happiness. And time. Few can afford either. Prosocial spending results in a jolly mood. There is one caveat. A higher level of happiness comes from buying presents for people who are considered higher on the intimacy list. Love father more than mother? Buy him a $450 million dollar da Vinci and take her out for a $4000 crab feast.
Season’s greetings to those tiny and small shops that have just what any gift list needs. Wines, teas and skincare delight everything from hosts or stockings. No need to seek out the Wizard in Oz, thinking small is beneficial for the brain and heart.
This Halloween, before putting the potion in motion, do not light the black flame candle or forget a fresh “dead man’s”… Broom hoe!
If sitting in Vermont foliage traffic or lining up for upstate apples is not on the itinerary, then head in the opposite-ish direction. The East End offers a calmer setting for the season.
One day away feels better than one day at home or work. The visual, somatosensory and auditory cortices respond positively to experiences that are away from daily responsibilities and in countryside surroundings.
Arround an hour north of the city, Beacon covers all the basics from food to art. Not exactly the woods, but this upstate location offers beautiful foliage views within a bustling town.
This year “transformational change” has taken over. TikTokers figured out that the last 3 months of the year are consequential to how next year will be. It is time to look inside for a total reflection on who one wants to be. A “new” person. Groundbreaking.
A word that once belonged to visionaries, pioneers, and creators has now become ubiquitous- an identity worn by everyone, everywhere, all at once. In a world where everyone is launching something, what does it truly mean to be a founder?
The rise in Ayurveda’s visibility has made healthful living more mainstream, but how accessible is it? Like conventional medicine, traditional healing is ineffective without reasonable access- meaning affordability, availability, and awareness.
Avoid the heat that burns deeper than sunburns and lasts long after heatwaves. Choose foods and drinks that will help you survive the hottest Summers. Be a not instead of hot.
Carissa’s will continue their Kith Treats collaboration throughout the Summer in the Hamptons. Though the first try was unimpressive, I may return for their ice cream sandwich. If you have tasted Carissa’s Miso Chocolate Chip cookie, then you understand the importance of second chances.
We swim with them, then we eat them. Grilled, fried and dried. What’s the best fish in these parts?
The second thing summer brings to mind is strawberries. From Alzheimer’s to fat, who makes these vitamin-c packed berries into a better shortcake?
Chilled, iced but not diced. The disadvantages of low temperature beverages still needs research support.
The sun, the moon and… sweat? Keeping Pitta energy cool this Summer starts before the season. This is how.
The $cientist™ T-Shirt represents an individual that embodies creativity. A $cientist™ creates in the lab, office, studio, street, or wherever the circumstances might be.
OWN IT WEAR IT BE IT ™