Neuroscience and Fashion: The Brain on Style

Fashion is often dismissed as superficial, yet neuroscience suggests it may be deeply entwined with our biology, psychology, and even immune function. From the gut-brain axis (GBA) to the hypothalamic-pituitary-adrenal (HPA) axis, and ancient Ayurvedic theory like Ayurvastra (healing fabrics), fashion may be more than seasonal trends. With Dosha Dressing, fashion focuses on style that could be a tool for mental and physical well-being.

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